Privacy Policy

Protecting your privacy is important to us at Ardent, and we take all necessary measures to handle and safeguard your data. This privacy policy outlines the ways we use your information and why it is necessary to do so. If you have any questions about how we use your data and how we protect your privacy, please email us at contact@ardent.com. How we use your information: We collect your name, phone number, and email address for several reasons, including ensuring the purchase delivery goes to the right person, keeping you informed about order details, and providing updates about new products, services, and projects. We use your gender information to send emails with the correct pronoun. Payment information is collected during payment transactions and is used to process payments and refunds, prevent fraud, and optionally store payment information for a faster checkout. We also record phone calls and email correspondence to provide better customer service and train our staff. We keep your purchase history and saved items to process orders and handle returns. We collect information about your device and how you use our website to set default options specific to you, detect and prevent fraud, and improve the user experience. Sharing your information: We never sell any of your personal data to third parties. However, we may share your information with payment service providers and delivery companies, as well as credit reference agencies, law enforcement, and fraud prevention agencies when necessary. Marketing messages: We will keep you updated on Ardent products and news via email or text if you allow us to. You can opt-out of marketing messages by contacting our customer service team at help@ardent.com. Online advertising: We tailor advertisements based on your Ardent website search history and site content, using cookies, ad tags, pixels, web beacons, and mobile identifiers. We use digital marketing networks and ad exchanges to target Ardent banners and advertisements when you are browsing other websites or apps. We also use social network sites such as Facebook or Instagram for specified advertising. Holding onto your data: We can only retain your information while you are an Ardent customer. You have the right to request that we delete all your personal data we have stored. However, there may be circumstances in which we keep some of your information for prevention of fraud and abuse, enforcement of our Terms & Conditions, solving disputes, or other legal or regulatory requirements. Your rights: You have the right to be informed about how your personal data is being used, to access your personal data, and to request its correction, erasure, or transfer. You also have the right to object to the use of your personal data for certain purposes.